My name is Mike Ronkoske.
I’m an executive strategy leader that embraces and makes sense of the chaos.
I have expertise in brand strategy, creative strategy, cultural strategy, behaviour change and communications planning, all in service of building future demand and converting current demand as effectively as possible.
Over more than twenty years in Australia and the United States, I’ve worked in automotive, technology, design, FMCG, sport, transport and government. My experience includes leading strategy for brands and organisations including Sonos, Nike, Porsche, Audi, Ford, Atlassian, Cisco, Heinz, MillerCoors, Mars Wrigley, AusCycling, the Australian Department of Education, Transport Victoria and Transport Accident Commission.
I’ve worked with innovation teams, early-stage startups, global enterprises and government organisations, tackling problems that sit at the intersection of culture, behaviour, creativity and growth.
I’m most interested in brands that do more than communicate a worldview. They demonstrate their beliefs through the actions they take and the experiences they create.
Previously at Clemenger BBDO Australia,
Goodby, Silverstein & Partners,
Energy BBDO,
Saatchi & Saatchi LA,
Venables Bell + Partners,
Cramer-Krasselt,
Bassett & Partners
and INNOCEAN.