Mike is an executive-level strategy director that embraces and makes sense of the chaos.
He has expertise in brand strategy, creative strategy, cultural change, behavioural change and communications planning.
Mike has worked extensively in auto, tech, men’s fashion, motorsport, design, FMCG, transport and road safety sectors in Australia and America. In Australia, Mike was the lead brand strategist for AusCycling, Ford, Department of Transport (Victoria) and the Transport Accident Commission (TAC). In America, he was the lead brand strategist for Porsche, Audi, Toyota Trucks & Motorsport, MillerCoors, Mars Wrigley, Genesis Motors, Cisco Networks and Heinz.
He has worked across innovation teams, early stage startups and enterprise giants—e.g., he re-positioned the Nike cushioning technology portfolio for Nike’s innovation ‘Kitchen’. He turned an “off the grid” comms device built for special forces into a brand and sharpened the global positioning of Atlassian.
He’s also an outdoor enthusiast and Ironman who loves camping, hiking, running, swimming and cycling.
Previously at Clemenger BBDO Australia,
Goodby, Silverstein & Partners,
Energy BBDO,
Saatchi & Saatchi LA,
Venables Bell + Partners,
Cramer-Krasselt,
Bassett & Partners
and INNOCEAN.