Mike is an executive-level strategy director that embraces and makes sense of the chaos.
He has worked extensively in auto, tech, men’s fashion, motorsport, design, FMCG, transport and road safety sectors in Australia and America. In Australia, Mike led strategy for AusCycling, Ford, the Department of Transport & Planning (Victoria), the Department of Education (Australian Federal Government) and the Transport Accident Commission (TAC). In America, he led strategy for Porsche, Audi, Toyota Trucks & Motorsport, MillerCoors, Mars Wrigley, Genesis Motors, Cisco Networks and Heinz.
Mike has worked across innovation teams, early stage startups, enterprise giants and government departments.
Whilst leading the TAC, he led a ‘Culture Change Unit’ at Clemenger BBDO built on the most significant shift in behavioural science since the discipline’s inception, which acknowledges that there is nothing more powerful than culture to influence behaviour at scale (Cultural Evolutionary Behavioural Science).
He’s also an outdoor enthusiast and Ironman who loves camping, hiking, running, swimming and cycling.
Experience includes Sonos, Nike, Porsche, Audi, Atlassian, TAC (Transport Accident Commission), Heinz, Trunk Club, Threadless, Department of Education (Australian Federal Government), Department of Transport (Victoria), Department of Health (Victoria), Toyota Trucks, Ford, MillerCoors, Mars Wrigley, Genesis Motors, Seyfarth Shaw LLP, Champion Auto Parts, Anki DRIVE, Cathay Pacific, Cisco, and Microsoft.
Previously at Clemenger BBDO Australia,
Goodby, Silverstein & Partners,
Energy BBDO,
Saatchi & Saatchi LA,
Venables Bell + Partners,
Cramer-Krasselt,
Bassett & Partners
and INNOCEAN.