HERESY: How Brands Became Gods
Brands don’t just sell products. They shape behaviour by shaping meaning.
HERESY explores how human behaviour emerges from the interaction of two operating systems:
01. Nature — the biological drives and archetypal patterns we inherit
02. Culture — the shared beliefs, social norms, behaviours and meanings we absorb
The most powerful brands align the two—turning deep human drives into culturally resonant symbols, identities and myths.
If marketing has that kind of power, it deserves to be taken more seriously—as a powerful system for designing behaviour, shaping culture and making meaning.